About Martha
I’m a Sr. Conceptual Creative and sometimes Leading Actress when presenting my work. Agencies/brands hire me to solve a problem with a simple idea. It's never that simple.
My story in bullet points:
Colombian who doesn’t drink coffee.
Ex DDB, BBDO, JWT and other lovely acronyms.
I worked remotely (before it was a thing) for an ad agency in Miami and an AI startup in Washington.
I was part of Creative Comeback, upskilled my game and started freelancing for various agencies in London - [Anomaly, VaynerMedia, MBAStack, Oliver, VML, DDB Remedy].
I’m inquisitive, completed a Master’s in Digital Marketing and failed at surfing lessons.
My blog: '6 Hours Ahead' can give you an idea of what crosses my mind.
Other hats
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Other hats +
Judge
2025. Ad Forum PHNX Juror. Strategy & Technique - Copywriting & Storytelling | Film - Creative Idea | Good Causes - Environmental
2025. Creative Circle Judge. New Talent | Digital & Direct
2024. Creative Circle Judge. Online Writing
2023 & 2022. Creative Circle Judge. Digital & Direct
2023. Ad Forum PHNX Juror. Film - Strategy & Technique, Digital (Metaverse AR/VR)
2020. Ad Forum PHNX Juror. Strategy & Technique, Copywriting & Storytelling
Finalist
Snapchat Creative Council. Nominated Creative Team - Martha & Lucy
UN Ocean Decade - The Ocean Agency. Poster shortlisted and exhibited at UNESCO HQ Paris
Creative Comeback LDN. One of the selected 30 participants to join the programme.
Fiap. Bronze and Silver. Client: Baloto. Best Print Colombia.
Mentor & Mentee
2025. Masterclass for Word Tonic. Coming soon.
2024. Keynote Speaker at The Juju. Leading the agency’s creative morning and explaining my mantra "Why not?"
2024. Reverse Mentorship by Word Tonic. I was mentored by a GEN-Z Copywriter, breaking down bridges and getting generational insights.
2023. Masterclass for Word Tonic. Teaching junior copywriters The art of NOT listening.
