About Martha
I’m a Sr. Conceptual Creative and sometimes Leading Actress when presenting my work. Agencies/brands hire me to solve a problem with a simple idea. It's never that simple.
My story in bullet points:
Colombian who doesn’t drink coffee.
I’m on a crusade against Boringland, helping brands build a tone of voice and a soul that stands out in a world of ChatGPT texts talking to Claude replies.
I jump into international teams, supporting pitches, campaign development, and brand strategy to help win new business.
I’m curious about the latest tech and simple things that make humans happier.
I’m inquisitive, completed a Master’s in Digital Marketing, an AI Bootcamp and keep failing at singing lessons.
I’m not letting AI take my job, that’s why I launched AIAIay, an R&D experiment that became an AI telenovela.
Other hats
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Other hats +
Judge
2026. Creative Circle Judge. Writing
2025. Ad Forum PHNX Juror. Strategy & Technique - Copywriting & Storytelling | Film - Creative Idea | Good Causes - Environmental
2025. Creative Circle Judge. New Talent | Digital & Direct
2024. Creative Circle Judge. Online Writing
2023 & 2022. Creative Circle Judge. Digital & Direct
2023. Ad Forum PHNX Juror. Film - Strategy & Technique, Digital (Metaverse AR/VR)
2020.Ad Forum PHNX Juror. Strategy & Technique, Copywriting & Storytelling
Finalist
Snapchat Creative Council. Nominated Creative Team - Martha & Lucy
UN Ocean Decade - The Ocean Agency. Poster shortlisted and exhibited at UNESCO HQ Paris
Creative Comeback LDN. One of the selected 30 participants to join the programme.
Fiap. Bronze and Silver. Client: Baloto. Best Print Colombia.
Mentor & Mentee
2026. AI Business Skills for Creatives by Mastered. I was invited to join a 10-week bootcamp exploring AI tools to grow my freelance business. Finally working on my own brand for a change!
2025. Masterclass for Word Tonic. "Write for your brand before you write for anyone else's brand".
2024. Keynote Speaker at The Juju. Leading the agency’s creative morning and explaining my mantra "Why not?"
2024. Reverse Mentorship by Word Tonic. I was mentored by a GEN-Z Copywriter, breaking down bridges and getting generational insights.
2023. Masterclass for Word Tonic. Teaching GEN-Z Copywriters ”The art of NOT listening”.
